For Franchise Brands & Franchise Consultants

Install a Franchise Development System That You Own.

Award more territories. Stop depending on portals, networks, or agencies. Build the system yourself and own it permanently.

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One Goal.
More Territories Awarded.

Whether you are a franchise brand building your development pipeline or a franchise consultant building your own lead source, the goal is the same. More qualified candidates. More conversations that close. More territories awarded.

For Franchise Brands

FranDev Flywheel

Your brand is ready to grow. We work with you to build the development pipeline, qualify candidates, and close them. The system belongs to you.

Learn About FranDev Flywheel
For Franchise Consultants

Consultant Flywheel

Build a lead source you own. More qualified candidates coming directly to you, without solely depending on portals or networks for your next placement.

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Trusted By Brands & Consultants Nationwide

Results across the franchise development industry.

Results Across Our Portfolio.

Total results generated across the brands and consultants we have worked with.

8,000+
Leads Generated
1,500+
Intro Calls Booked
700+
Qualified Candidates
130+
Territories Awarded
Results

iSmash USA

iSmash came to us with 15 awarded territories and no backend system. We built their entire AI sales infrastructure and FranDev pipeline from the ground up. Within two years they scaled to over 105 awarded territories.

See If We Can Do This For You
15
Territories at Start
↓
105+
Territories Awarded

Results in their own words.

"The service you and Steven created is the best I have experienced. No other service has brought so many qualified candidates to the table at the value you offer."

Mike Harvey, SkyeVantage

"We have had a batch of really solid candidates. I would say these two are better than 99 percent of the ones we get from consultants. Keep doing whatever you did to attract these guys."

Matt, JunkShot App

"These calls go so much better than other sources I have experienced. There is a much better show rate and qualification rate. Whatever you guys are doing, kudos to you."

Ethan, Blue Coast Consultants

About Excelsior

Built from the inside out.

We have been on the leading edge of franchise development for years. Over 8,000 inbound franchise conversations. More than 130 territories awarded. We built the system ourselves, and now we work alongside brands and consultants to help them build their own.

Quick answers.

Most franchise brands and consultants depend on portals, networks, or outside agencies to generate candidates. When those relationships end, the leads stop. Owning your system means the infrastructure that generates, qualifies, and closes candidates belongs to you permanently. It keeps running whether or not you are paying a third party.
Every part of the franchise development ecosystem plays a role. We work alongside your existing team, FSO, and broker network relationships to strengthen the pipeline infrastructure that supports all of it. A stronger pipeline means better results for everyone involved in the process.
The Consultant Flywheel builds a direct lead generation source that runs alongside your existing channels: portals, networks, referrals. More qualified candidates coming directly to you means more conversations, more placements, and a practice that does not solely depend on any single source.
Most clients see meaningful movement within the first 90 days. The full system takes one to two quarters to build properly. We are building infrastructure that belongs to you permanently, not a short-term campaign that stops when the budget runs out.
Lead generation gets candidates into the top of the funnel. A full franchise development system is everything from first touch to signed agreement: lead generation, AI visibility, pipeline nurture, candidate qualification, Discovery Day conversion, and the infrastructure that ties it all together. Most brands only have one or two of those pieces. We help you build all six.
Yes. We have run successful franchise development campaigns for brands without an Item 19. The absence of an Item 19 changes the conversation, not the strategy. We have generated hundreds of qualified candidates and awarded territories for brands at every stage of their FDD development.
Franchise candidates are increasingly using AI tools like ChatGPT and Perplexity to research franchise opportunities before they ever fill out a form. If your brand is not showing up in AI search results, you are invisible to a growing segment of your best candidates. AI Visibility is one of the Six Dials we track and optimize for every client.

Ready to Build a System You Actually Own?

Whether you are a franchise brand or a franchise consultant, the path starts with a conversation. Schedule a discovery call and let us show you what is possible.

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